WARWICK


Warwick Hotels and Resorts is a global hospitality company operating in 25 countries. Named for its flagship hotel in Manhattan, Warwick has long been known for providing luxury accommodations to celebrities, world leaders, and discerning travelers. Once the home of Cary Grant and host to the Beatles, Warwick came to us for help in updating their brand for a new era of luxury travel. 

After a thorough discovery process with the executive leadership and an audit of competing brands, we designed and developed a new identity system that referenced Warwick's heritage of providing royal treatment through the lens of the modern traveler. The resulting system included an extensive reworking of their brand architecture, the design of the parent brand, as well as many sub-brands around the world. 

 

Brand Discovery
Brand Strategy
Brand Positioning
Brand Architecture
Naming & Nomenclature
Brand Identity Design
Brand Voice & Messaging
Digital Brand Experience
Print Brand Experience
Environmental Design

Photography

 
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Quinn


Quinn, one of NYC’s top PR firms, develops creative strategies that build the reputations, tell the stories, and grow the businesses of lifestyle brands around the world. With offices in New York and Miami and affiliates worldwide, they serve some of the biggest brands in Travel, Real Estate, Retail, and Food, Wine & Spirits. They called on us to help them think through their positioning and brand narrative in the marketplace. 

After a thorough discovery process with the executive leadership, we developed a strategy to reposition and reimagine their brand and worked to design and develop their new brand identity from the ground up, launched the new identity across multiple media channels, and continue to manage the brand.

 

Visit Quinn.pr

Brand Discovery
Brand Strategy
Brand Positioning
Naming & Nomenclature
Brand Identity Design
Brand Voice & Messaging
Brand Narrative Development
Digital Brand Experience
Print Brand Experience

Photography

 
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Masa


Masa Takayama is world renowned for his attention to detail and the level of artistry he brings to the culinary experience. The only sushi chef with three Michelin stars outside of Japan, he goes to extraordinary lengths to obtain and serve the finest ingredients in the world—it's no wonder Masa is the most expensive restaurant in the country.  

Masa's desire was a web presence that was shibui in nature. We designed an interactive experience that conveys the philosophical and artistic underpinnings of Chef Masa's work without being overtly expositional. Bringing in film director Christopher Kay to develop a short piece for the site allowed us to capture the essence of the Masa experience in a compelling yet understated manner.

 

Visit Masanyc.com

Brand Discovery
Brand Strategy
Brand Voice & Messaging
Brand Narrative Development
Digital Brand Experience
Print Brand Experience

Photography
Film

 

 
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dock580


Dock580 began as Zuppa Catering, a small soup & sandwich place. After two decades of business they have evolved into one of Columbus' largest and most unique urban catering companies. They came to us realizing that their original brand was no longer representative of the business they had become.

Beginning with an intensive discovery process we worked with Zuppa to build a new business strategy, closing down several divisions and refocusing on their event & corporate catering business.

This repositioning and rebranding effort has resulted in an elevation of their brand in the marketplace with over a 30% gain in revenue in just one fiscal year.  

 

visit dock580.com

Brand Discovery
Brand Strategy
Brand Positioning
Naming & Taglines
Brand Identity Design
Brand Voice & Messaging
Brand Narrative Development
Digital Brand Experience
Print Brand Experience

Photography

 
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Realm


AudioCom began as an audiophile house in the 1960s providing audio and home theatre solutions to the greater NYC market.  Over the past decade they have shifted their core business and have become the premier designer, builder, and integrator of high-end home and business automation systems serving high net worth individuals and celebrity clientele.

Initially we were called upon to design and develop a website to better showcase their new offerings. During our Brand Discovery Phase it became apparent that an entire rebranding of the company was needed.

We conceived of Realm as an ideal identifier for a company that provides complete control over your environment. Repositioning them as a lifestyle brand, we launched the new identity across multiple media channels and continue to manage the brand providing ongoing marketing & advertising initiatives.

 

visit realmcontrol.com

Brand Discovery
Brand Strategy
Brand Positioning
Naming & Taglines
Brand Identity Design
Brand Voice & Messaging
Brand Narrative Development
Digital Brand Experience
Print Brand Experience

 
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Parks Pipes


Michael Parks is considered to be one of the top artisan pipe makers in the world. His work has been featured in countless magazines, books, and journals. Many of his pieces sell for thousands of dollars.

 

After conducting an immersive discovery process and having spent a number of days in his studio outside of Toronto we designed and developed a new site for him—focusing on the process of his art and the heritage of his craft.

Brand Strategy
Brand Positioning
Brand Voice & Messaging
Brand Narrative Development
Digital Brand Experience
Photography

 

 
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Ursinus College


Ursinus is a highly selective liberal arts college just outside Philadelphia. For more than a decade we have been the agency of record, working with them to shape and articulate their brand across the campus, to prospective students, alumni, and the larger academic community.

Over the years our work with Ursinus has been recognized by Communication Arts, Print, Graphic Design USA, the Philadephia Art Directors' Club, and CASE.

Brand Discovery
Brand Strategy
Brand Positioning
Brand Identity Design
Brand Voice & Messaging
Brand Narrative Development
Print Brand Experience
Wayfinding
Environmental
Photography