Columbus Museum of Art
Columbus Museum of Art
We collaborated with the Columbus Museum of Art to develop distilled core messaging, highlight community engagement, and grow diverse markets typically underrepresented in the traditionally exclusive world of fine arts museums.
The result was a new identity system with a cohesive visual and verbal language that articulated the museum’s core values across all applicable channels. The brand launch coincided with the opening of a new wing which nearly tripled the museum’s gallery and event space.
Services Provided
Research and Insights
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity Design
Brand Voice & Messaging
Brand Guidelines
Various Print Collateral
Exhibit Signage
Publication Design
Photography